Afinal Cristina Ferreira deverá continuar pela Malveira e não haverá interesse num terreno da Santa Catarina, em Calendário, Vila Nova de Famalicão, conforme noticiado pela Cidade Hoje ontem.
A notícia não passou de uma brincadeira de um de abril, contudo, não deixou de criar algum alvoroço nas redes sociais. Após a publicação do artigo, foram surgindo relatos que asseguravam a compra do terreno por parte de Cristina, tendo existido até um gabinete de arquitetura que garantiu estar com o projeto daquela obras.
Agora… 24 horas depois… podemos deixar claro que aquela foi a nossa notícia de 1 de abril, sendo que todas as outras que foram publicadas ao longo do dia são verdadeiras.
A Polícia de Segurança Pública (PSP) já divulgou onde vai efetuar estas operações de controlo de velocidade durante o mês de abril.
AÇORES
05-abr-21 08H00 Estrada Regional n.º 1 – Freguesia da Feteira – Horta 06-abr-21 07H00 Terreiro da Légua, freguesia da Feteira – Angra do Heroísmo. 14-abr-21 06H45 Estrada Regional Atalhada – Rosário – Lagoa – Ponta Delgada 15-abr-21 14H45 Eixo Sul, Km 2,3 – São José – Ponta Delgada 15-abr-21 13H00 Estrada, fregueia do Posto Santo – Angra do Heroísmo. 16-abr-21 14H45 Estrada Regional da Relva – Relva – Ponta Delgada 16-abr-21 08H00 Estrada Regional n.º 1 – Madalena 19-abr-21 06H45 Rua do Lagedo – Arrifes – Ponta Delgada 19-abr-21 08H00 Estrada Regional n.º 1 – Lajes do Pico 20-abr-21 14H45 Av. Natália Correia – São Pedro – Ponta Delgada 21-abr-21 14H45 Rua de São Gonçalo – São Sebastião – Ponta Delgada 22-abr-21 07H00 Poço do Gil, freguesia das Lajes – Praia da Vitória. 30-abr-21 13H00 Boavista, Vila de São Sebastião – Angra do Heroísmo.
AVEIRO
07-abr-21 08H00 Av. Europa – Aveiro 20-abr-21 14H00 Av. Europa – Aveiro 21-abr-21 15H00 Av. 32 – Espinho 22-abr-21 09H00 Av. da Régua – Ovar 23-abr-21 08H00 Av. Universidade – Aveiro 26-abr-21 08H00 Av. Dr. Sá Crneiro – Aveiro 28-abr-21 15H00 Rua Engenheiro José Damásio – Santa Maria da Feira 29-abr-21 09H00 Av. da Liberdade – São João da Madeira
BEJA
06-abr-21 09H00 Rua Zeca Afonso – Beja 14-abr-21 09H00 Av. Salgueiro Maia – Beja 20-abr-21 09H00 Rua Francisco Miguel Duarte – Beja 28-abr-21 09H00 Rua Manuel Joaquim Delgado – Beja
BRAGA
07-abr-21 14H00 Circular de Barcelos – Barcelos 20-abr-21 14H30 Circular Urbana – Guimarães 20-abr-21 15H00 Av. António Macedo – Braga 22-abr-21 09H00 Variante E.N. 14 – V.N de Famalicão 23-abr-21 09H00 EN 105, Polvoreira – Guimarães 23-abr-21 15H00 Av. João Paulo II – Braga 26-abr-21 09H00 Circular Urbana – Guimarães
BRAGANÇA
08-abr-21 08H00 EN 213 – Mirandela 20-abr-21 08H00 Av. Olímpio Guedes de Andrade – Mirandela 09-abr-21 08H00 Av. das Cantarias – Bragança 21-abr-21 08H00 Av. Abade de Baçal – Bragança
CASTELO BRANCO
12-abr-21 08H00 Alameda Pêro da Covilhã – Covilhã 13-abr-21 16H00 Chão de St. André – Castelo Branco 14-abr-21 17H00 EN 230 – Covilhã 21-abr-21 14H00 Av. da Europa – Castelo Branco
COIMBRA
06-abr-21 15H00 Av. Guarda Inglesa – Coimbra 12-abr-21 14H00 Av. Dr Mário Soares (junto ao complexo escolar) – Figueira da Foz 16-abr-21 09H00 Rua da Boucinha/Vale Figueira – Coimbra 21-abr-21 09H00 Av. Fernando Namora – Coimbra 23-abr-21 15H00 Av. Inês de Castro – Coimbra 27-abr-21 09H00 IC-2 – Km 191,3 Sul Norte – Coimbra 29-abr-21 08H30 Ponte Edgar Cardoso – Figueira da Foz
ÉVORA
06-abr-21 09H30 EN 18 ao Gil – Estremoz 12-abr-21 09H00 EN 114 – Av. Túlio Espanca (Montemor-Évora) – Évora 20-abr-21 09H00 EN 18 – Bairro Frei Aleixo – Évora 22-abr-21 09H00 Av. D. Manuel Trindade Salgueiro (Avis-Ícaro) – Évora 26-abr-21 09H00 CM 1094 – Estrada do Bairro de Almeirim – Évora 27-abr-21 09H30 EN 18 ao Gil – Estremoz
FARO
14-abr-21 08H00 Estrada Moinho da Palmeira – Faro 16-abr-21 09H00 Rua da Cruz Vermelha Portuguesa – Tavira 19-abr-21 09H30 Av. Heróis de 1808 – Olhão 19-abr-21 15H00 Av. V6 – Portimão 20-abr-21 09H00 Av. de Castro Marim – Vila Real de Santo António 23-abr-21 09H00 Rua da Cruz Vermelha Portuguesa – Tavira 23-abr-21 15H00 Av. V6 – Portimão 26-abr-21 09H00 Av. V2 – Portimão 26-abr-21 09H00 Av. de Castro Marim – Vila Real de Santo António 26-abr-21 16H30 Av. 5 de Outubro – Olhão 27-abr-21 08H00 EN 125 – Faro 28-abr-21 10H00 Av. Fonte Coberta – Lagos
GUARDA
07-abr-21 14H00 Estrada Muncipal 577 – Guarda 14-abr-21 08H00 Via de Cintura Externa da Guarda 22-abr-21 08H00 Av. 25 de Abril – Guarda 28-abr-21 08H00 Av. Serra da Estrela – Gouveia
LEIRIA
06-abr-21 14H00 Estrada da Nazaré (Amieirinha) – Marinha Grande 20-abr-21 14H00 Rua Costa Veiga – Alcobaça 26-abr-21 09H00 Estrada da Gracia – Marinha Grande 29-abr-21 09H00 Av. Nogent Sur Marne – Nazaré
LISBOA
03-abr-21 08H00 Av. Marechal Craveiro Lopes – Lisboa
13-abr-21 09H00 Av. Marginal – Hotel Miragem – Estoril 14-abr-21 09H00 Av. Nicolau Breyner – Loures 14-abr-21 14H00 Rua Doutor Armindo Santos Ferreira – Santo António dos Cavaleiros 14-abr-21 14H00 EN 10, Km 125,3, em Alhandra, sentido Sobralinho – Alhandra 18-abr-21 08H00 Itinerário Complementar 19 – Cacém 20-abr-21 08H00 Itinerário Complementar 2 – São João da Talha 20-abr-21 07H00 Av. Ivens – Dafundo, sentido Lisboa/Cascais 20-abr-21 13H00 EN 249-3 Porto Salvo, Norte/Sul 21-abr-21 08H00 Estrada dos Salgados – Venda Nova – Amadora 24-abr-21 14H00 Av. Eusébio da Silva Ferreira – Lisboa 28-abr-21 08H30 Rua Bica da Costa – Queluz; 28-abr-21 14H00 Av. Capitães de Abril – Mem Martins 30-abr-21 14H00 Av. da República – Lisboa
MADEIRA
02-abr-21 07H00 VR-1 Km 6.0 Oeste-Este – Quinta Grande – Câmara de Lobos 13-abr-21 07H30 Rua de Santa Rita; VR1 (entre Kms 14.3 e 14.7) – viaduto da Quinta do Leme – Santo António e Rua do Campo do Marítimo – Funchal 13-abr-21 14H30 VR1, Km 37.1 – Junto Túnel do Piquinho – Machico 19-abr-21 14H00 VR1 , Km 33,6 – Santa Cruz
20-abr-21 07H30 Av. Sá Carneiro; Rua da Ribeira João Gomes e VR1 (entre Kms 20.2 e 20.7) – viaduto junto ao Centro de Inspeções – Boa Nova – Funchal 22-abr-21 14H00 Rua da Casa Branca; Av. Dom Teodoro de Faria e VR1 (entre Kms 11.3 e 12) – viaduto Sta. Rita – Funchal 23-abr-21 08H00 ER 104 Rocha Alta e VE-4 – km 6.1 Serra D’Água – Ribeira Brava 26-abr-21 14H00 Caminho da Penteada; Av. da Madalena (troço a norte do nó da VR1) e Av. EUA – Funchal.
PORTALEGRE
05-abr-21 08H00 Av. de Badajoz – Portalegre 15-abr-21 10H00 Av. de Badajoz – Portalegre 27-abr-21 09H30 Av. da Europa – Elvas 28-abr-21 09H00 Av. do Dia de Portugal – Elvas
PORTO
06-abr-21 08H00 Estrada da Circunvalação – 11124 – Matosinhos 08-abr-21 08H00 Estrada D. Miguel – Gondomar 09-abr-21 14H00 Rua de Salgueiros – Canidelo 13-abr-21 20H00 Av. D. João II – Oliveira do Douro 15-abr-21 14H00 Rua Ribeiro Cambado – Valongo 20-abr-21 20H00 Estrada Municipal Nº556 – Santo Tirso 21-abr-21 14H00 Estrada da Circunvalação 15443 – Porto 28-abr-21 08H00 Rua Germano Vieira – Gueifães – Maia 29-abr-21 14H00 Rua da Marginal – Ermesinde 30-abr-21 08H00 Av. Calouste Gulbenkian – Matosinhos
SANTARÉM
06-abr-21 08H00 Barreira Alva – Torres Novas 09-abr-21 08H00 EN 110 – Calçadas – Tomar 12-abr-21 08H00 Rua D. Afonso Henriques – Entroncamento 12-abr-21 08H00 Av. Avelar Machado – Rossio ao Sul do Tejo – Abrantes 15-abr-21 08H00 Av. Dos Bombeiros Voluntários – Ourém 19-abr-21 08H00 Circular Urbana – sentido N/S – Santarém 21-abr-21 08H30 Caminho Municipal n.º 1398 – Cartaxo
SETÚBAL
05-abr-21 10H00 Av. 1º Dezembro 1640 – Seixal 06-abr-21 16H00 Av. Escola dos Fuzileiros Navais – Barreiro 16-abr-21 08H00 Av. Arsenal do Alfeite, sentido Corroios/Almada – Almada 16-abr-21 09H00 Circular Externa – Montijo 26-abr-21 11H00 Rua Industrial Alfredo da Silva – Barreiro
VIANA DO CASTELO
02-abr-21 14H30 Av. do Meio – Areosa – Viana do Castelo 09-abr-21 09H00 Estrada da Papanata – Viana do Castelo 14-abr-21 09H00 Rua Agostinho José Taveira – Ponte de Lima 19-abr-21 09H30 Estrada da Papanata – Viana do Castelo 29-abr-21 09H30 Av. 25 de Abril – Viana do Castelo
VILA REAL
05-abr-21 09H00 Av. da Unesco – Vila Real 06-abr-21 09H00 Av. Dr. Mário Soares – Chaves 14-abr-21 14H00 Av. da Noruega – Vila Real 16-abr-21 14H00 Rua da Paz – Chaves 27-abr-21 14H00 Rua Rainha Dona Mafalda – Chaves 29-abr-21 14H00 Av. Aureliano Barrigas – Vila Real
VISEU
02-abr-21 09H00 Av. Dr Alexandre Alves – Viseu 03-abr-21 08H30 Av. Europa – Viseu 12-abr-21 10H00 Av. D.Egas Moniz – Lamego 13-abr-21 14H00 Av. Prof. Reinaldo Cardoso – Viseu 21-abr-21 08H00 Av. D. Afonso Henriques – Viseu 27-abr-21 08H30 Av. Prof. Reinaldo Cardoso – Viseu
Mais de 565 mil declarações de IRS foram submetidas pelo Portal das Finanças no primeiro dia do prazo, sendo este o segundo ano consecutivo em que a entrega supera meio milhão.
De acordo com os dados disponibilizados no Portal das Finanças, até ao final desta quinta-feira foram entregues 565.903 declarações de IRS.
Daquele total, 479.770 são de contribuintes enquadrados na 1.ª Fase, ou seja, pessoas que em 2020 apenas obtiveram rendimentos de trabalho dependente e/ou de pensões, e 86.133 de contribuintes que auferiram outras tipologias de rendimentos.
Este é o segundo ano consecutivo em que mais de meio milhão de pessoas procede à entrega da declaração do IRS no primeiro dia do prazo, patamar que em 2019 apenas foi atingido no segundo dia.
Esta quinta-feira, ao início da noite, o Ministério das Finanças tinha avançado que “até às 19:35 já tinham sido entregues 458.420 declarações de IRS”.
Apesar de oficialmente, o prazo de entrega ter começado dia 01 de abril, no último dia de março já foi possível fazer simulações no portal e até submeter a declaração, razão pela qual, até às 24:00 de quarta-feira, o Portal das Finanças registou a entrega de 198.399 declarações de Imposto sobre as Pessoas Singulares (IRS).
Nos últimos anos, o prazo médio do processamento do reembolso registou diminuições sucessivas, chegando aos 11 dias em 2019.
Porém, em 2020, com o início do processo de entrega do IRS a coincidir com o primeiro confinamento geral, os primeiros reembolsos apenas começaram a ser pagos em 21 de abril.
Este ano, a expectativa é que comecem a ser processados mais cedo, segundo indicou o secretário de Estado dos Assuntos Fiscais, António Mendonça Mendes, em entrevista à Lusa, sem, contudo, apontar uma data.
A entrega da declaração anual do IRS relativa aos rendimentos auferidos em 2020 arrancou hoje, prolongando-se até 30 de junho, com quase de dois terços dos contribuintes a poderem, se assim o quiserem, beneficiar do IRS automático.
Tal como sucede desde 2018, a entrega da declaração do IRS tem de ser feita exclusivamente por via eletrónica, o que implica que os contribuintes estejam na posse de uma senha válida de acesso ao Portal das Finanças.
Com o alargamento do IRS automático a novas tipologias de rendimentos, o universo potencial de agregados familiares que pode este ano beneficiar deste automatismo ascende a 3,5 milhões, de acordo com o número indicado pelo secretário de Estado dos Assuntos Fiscais, António Mendonça Mendes, à Lusa, o que equivale a quase dois terços dos 5,6 milhões de declarações entregues no ano passado.
Em comunicado enviado às redações, a empresa garantiu que “um primeiro lote de 500 farmácias já poderá dispensar” estes testes, em “todos os distritos” de Portugal.
Durante o fim de semana, os testes antigénicos também deverão chegar às farmácias das regiões autónomas da Madeira e dos Açores, prossegue a nota.
Numa primeira fase estarão garantidos 120.000 testes deste tipo à presença do SARS-CoV-2.
“A rede de farmácias dispõe de mais de 10 mil farmacêuticos disponíveis para dispensar” estes testes rápidos antigénicos, finaliza o comunicado.
Até domingo, o cabrito assado no forno é o protagonista da mais recente edição do Dias à Mesa, iniciativa da Câmara Municipal de promoção da gastronomia. Agora, em tempo de confinamento, está a funcionar em regime de take away e entrega ao domicílio.
São 14 os restaurantes que aderiram à iniciativa: Bis – Pasta&Risotto; Bisconde; Casa Pêga; Churrascão Sousa; Forever; Garfo Dourado; Moutados; O Caçarola; Oprato; Outeirinho; Sabores do Algarve; Sara Cozinha Regional; Tosco e Vinha Nova.
Além do take away, os famalicenses podem ainda deliciar-se com o tradicional cabrito utilizando o serviço gratuito de entrega de refeições ao domicílio montado para o concelho pela Câmara Municipal e a Associação de Restaurantes de Famalicão.
Um homem morreu na tarde desta quinta-feira, atropelado na Linha do Minho, no concelho de Vila Nova de Famalicão. Segundo apurou este jornal, a vítima foi colhida pelo Alfa Pendular, que seguia no sentido Porto / Braga
São desconhecidas em que circunstâncias aconteceu o atropelamento ferroviário, sabendo-se apenas o acidente aconteceu na estação de Barrimau, em Calendário.
No local estiveram os Bombeiros Voluntários de Famalicão e a VMER de Famalicão.
A PSP tomou conta da ocorrência.
Últimas Noticias
Concelho
Cookie Consent
We and our [number_of_vendors] partners use cookies and other tracking technologies to store and access information on your device and to process your personal data.
With your consent, we and our partners may process personal data such as unique identifiers, browsing data, and precise geolocation data, including through device scanning. You can accept or reject all by clicking the buttons below, or customize your choices by clicking "Manage Settings".
Some of our partners process your data based on their legitimate interest. You have the right to object to this processing. You can manage these settings by clicking "Manage Settings" and reviewing the legitimate interest options for each purpose and vendor.
This consent applies to this website only. You can withdraw or change your consent at any time by clicking the floating "Cookie Preferences" button at the bottom-left corner of your screen.
Data Processing Purposes: Store and/or access information on a device (397 seeking consent); Use limited data to select advertising (278 seeking consent, 96 using legitimate interest); Create profiles for personalised advertising (293 seeking consent); Use profiles to select personalised advertising (299 seeking consent); Create profiles to personalise content (114 seeking consent); Use profiles to select personalised content (107 seeking consent); Measure advertising performance (301 seeking consent, 131 using legitimate interest); Measure content performance (139 seeking consent, 55 using legitimate interest); Understand audiences through statistics or combinations of data from different sources (199 seeking consent, 67 using legitimate interest); Develop and improve services (200 seeking consent, 107 using legitimate interest); Use limited data to select content (62 seeking consent, 22 using legitimate interest)
Special Features: Use precise geolocation data; Identify devices based on information actively requested
Review and customize your consent choices for purposes and vendors. You can grant or withdraw consent for each purpose and vendor individually, or use the buttons below to accept or reject all.
The choices you make regarding the purposes and entities listed in this notice are saved in your browser's localStorage and a cookie named "wpconsent_tcstring" for a maximum duration of 12 months.
Non-IAB TCF Categories
These categories are not part of the IAB Transparency & Consent Framework.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
IAB TC String
This cookie stores the IAB Transparency & Consent Framework consent string, recording the user's choices for IAB TCF purposes and vendors.
12 months
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
IAB TCF Purposes
These purposes are part of the IAB Transparency & Consent Framework.
Store and/or access information on a device (397 seeking consent)
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Use limited data to select advertising (278 seeking consent, 96 using legitimate interest)
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Create profiles for personalised advertising (293 seeking consent)
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Use profiles to select personalised advertising (299 seeking consent)
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Create profiles to personalise content (114 seeking consent)
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Use profiles to select personalised content (107 seeking consent)
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Measure advertising performance (301 seeking consent, 131 using legitimate interest)
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Measure content performance (139 seeking consent, 55 using legitimate interest)
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Understand audiences through statistics or combinations of data from different sources (199 seeking consent, 67 using legitimate interest)
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Develop and improve services (200 seeking consent, 107 using legitimate interest)
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Use limited data to select content (62 seeking consent, 22 using legitimate interest)
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
