O secretário de Estado Adjunto e da Administração Interna anunciou hoje que o Governo vai duplicar as mesas para o voto antecipado em mobilidade nas próximas eleições legislativas, face ao aumento do número de casos da pandemia.
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Especialistas de todo o mundo estão a rever a atual composição das vacinas anticovid, apesar de ainda ser cedo para determinar se será necessário desenvolver uma nova contra a variante Ómicron, disse hoje um perito da OMS.
As pensões da Segurança Social, pagas em 10 de janeiro, já vão incluir o aumento previsto para 2022 e, no caso do continente e Açores, serão sujeitas às taxas de retenção na fonte do IRS em vigor este ano.
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ÚLTIMA HORA
Grupo acabou por ser travado pelas autoridades na sequencia de um assalto a um café em Vale S.Martinho. Já tinha praticado cerca de 30 crimes, quase todos eles violentos.
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As medidas restritivas aplicadas durante o Natal e o Ano Novo resultaram em cancelamentos em mais de 80% das empresas de alojamento e restauração, anunciou hoje a Associação da Hotelaria, Restauração e Similares de Portugal (AHRESP), que pede mais apoios.
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O Infarmed alertou para a identificação na Alemanha de uma falsificação do oxímetro de pulso Fingertip Pulse Oximeter, recomendando aos distribuidores em Portugal para que não seja adquirido nem utilizado.
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Os distritos do Porto, Viana do Castelo, Aveiro e Braga estão hoje sob aviso amarelo devido à previsão de chuva e vento forte, segundo o Instituto Português do Mar e da Atmosfera (IPMA).
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You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
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Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
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You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Understand audiences through statistics or combinations of data from different sources (198 seeking consent, 67 using legitimate interest)
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
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The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Develop and improve services (200 seeking consent, 107 using legitimate interest)
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
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A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Use limited data to select content (62 seeking consent, 22 using legitimate interest)
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
